Algorithms are broken. Cans aren’t.
People built ad-blockers, skip buttons and scroll reflexes. They didn’t build a “skip a can” button. Yet.
YOURLOGO
HERE
Do the math. It hurts.
(a napkin will do.)5× cheaper. And held, not scrolled.
~350× longer. With the can.
Per can. Into a fridge. Not a feed.
There is no skip button on aluminium.
£14 Meta CPM is Q1 ‘26 UK average. All figures indicative.
Build your campaign.
Set how many cans you want in hands each month. We show you exactly what your brand gets back. All figures indicative.
Each one held for ~10 min. Zero scroll-past. Zero skip.
Meta CPM: £14. Based on 10 min in-hand vs 1.7 s scrolled-past.
~15% scan rate. Warm lead: already holding your brand when they scan.
UK D2C avg: £62. Based on 25% of QR scans converting.
QR scan rate and attention figures are indicative estimates based on industry benchmarks. £14 Meta CPM is Q1 ‘26 UK average.
WHERE YOUR BRAND GOES
Hands, not feeds.
Put your brand in their hands.
Tell us about your launch. We’ll send a one-pager with sponsorship tiers, lead times, and where cartons land.