How three thirsty friends ended up here.
Picture three of us, split between London and Dubai, doing the maths on hydration and electrolytes until we figured out a smarter, more clever way to stay hydrated. Brands on the shelf were spending more telling us about coconut water than putting it in our hands. So we cut out the bit where you pay for the advertising twice.
stuart, co-founder
josh, co-founder
cole, co-founder
the three thirsty amigos.
Why does hydration
cost so much?
Hydration is free if you live near a coconut tree. It’s £4 a can if you live in Dubai or London. That’s a hundred-pound-a-month gap nobody asked for, on a drink the tree did most of the work for.
It really, really
doesn’t have to.
So we asked: what if the brands trying to reach you paid for your hydration instead? We print their logo on our cans. They fund the drink. You get a perk if you fancy. It’s smart business, working better than the algorithms it replaces.
We’re not giving it away.
The brands are.
Stuart, Josh + Cole
WHAT WE BELIEVE